Shooting For the Moon

Ambition is a funny thing.

By definition, it means a strong desire to do or to achieve something, typically requiring determination and hard work.  In practice, more than anything I believe ambition requires patience.

Why is this funny?  Mostly because I'm notorious for a lack of patience.

For the past few years, I'm proud to say I've been very ambitious.  Went back to school, studied hard, graduated with honors.  Started a tiny little side business, took on an extremely wide variety of projects, gained invaluable experience.  Got an awesome job, actually use my degree, validated for my talents.  Pretty dang cool if I do say so myself.

So what have I been striving for lately?

Hehe.

To prove that there's so much more to my praised, mad skills - and I'll do so every time I get the chance.

In my time as a graphic designer I've created: logos, business cards, letterheads, tee-shirts, social graphics, website graphics, envelopes, product labels, greeting cards, memes, newspaper ads, magazine ads, website ads, tabletop ads, stickers, bumper stickers, pens, pins, hats, CD cases, zines, book covers, flyers, brochures, pamphlets, posters, banners, feather flags, trade show booth panels, even a graphic that ended up plastered to the side of a party bus.

Not too shabby, eh?

As a web designer, while I relish in and quite enjoy many of the technical, tedious and tiresome aspects of the job, it's the design - the visual and aesthetics, the look and feel - that will always drive me because no matter how much time, effort, blood, sweat and tears I pour into a site, it's the user experience that will keep people there once they've found it.

Bringing these two distinctly different but remarkably similar designer sides of myself together has always made sense to me.  I take great satisfaction in bringing a certain coherence and continuity to every design, and if I can bring that into not just a single design, but into a brand, I see nothing but potential.

I'm excited to be a part of a company that's growing, a position that's growing, that's enabled me to develop this side of myself.  I'm lucky really, damn lucky.

I learned several years back that's not enough to maintain status quo, there's no fulfillment in it.  I plan on continuously proving myself as an asset, continuously learning something more and striving towards something greater.  It's who I've become, and I'm pretty okay with that.

This is progress dear blog, progress and I gotta say, it feels good.